Graduate Certificate in Digital Marketing

Overview

Digital marketing evolves faster than any textbook can track. This graduate certificate delivers current, practitioner-led training in search engine optimisation, paid social advertising, email automation, and marketing analytics. Each module includes a live campaign you run for a real small business or NGO client. Upon completion, you may transfer credits toward the Mltio MBA or MSc programs.

You will run a live campaign for a small business or NGO client with budget accountability. GA4, Search Console, and Meta Ads Manager are taught with current platform interfaces. Credits may transfer toward the Mltio MBA or MSc programs.

Who This Program Is For

• ✦Career switchers entering marketing from other fields
• ✦Founders managing their own growth channels
• ✦Communications officers upskilling in digital analytics

How you can study

Recommended

Study online

100% tuition-free online

Every program can be completed fully online with zero tuition fees — study from anywhere in the world.

• ✦ Tuition: / $0
• ✦ Course exams from $60 — 95% sponsorship rate
• ✦ Learn from anywhere · Live online seminars

Apply online →

On-campus study

Study at our campus

Prefer to learn at our Minneapolis campus? On-campus delivery includes tuition fees, in-person seminars, and access to university facilities.

• ✦ Tuition: £3,500 / $4,500/year
• ✦ Location: Minneapolis, MN 55455, USA
• ✦ In-person seminars, library & student services

Apply for campus →

What You Will Learn

• ✦Build integrated digital campaigns across search, social, and email channels
• ✦Configure Google Analytics 4 and interpret conversion funnels
• ✦Create content strategies aligned with brand voice and SEO best practices
• ✦Manage advertising budgets on Meta, Google, and LinkedIn platforms
• ✦Report marketing ROI to stakeholders using dashboards and clear narratives
• ✦Produce a client-ready campaign report with ROI narrative
• ✦Build content calendars integrated with SEO keyword research

Curriculum

Career Paths

• Digital Marketing Manager
• SEO / Content Strategist
• Social Media Manager
• Growth Marketing Specialist
• Freelance Marketing Consultant

Program Highlights

• ✦Live client campaign as summative assessment
• ✦Google Analytics 4 and Meta Blueprint-aligned content
• ✦9-month part-time schedule for working marketers
• ✦Credits stackable toward MBA or MSc
• ✦Taught by agency founders and in-house CMOs
• ✦Nine-month part-time schedule alongside full-time work
• ✦Live client capstone — portfolio piece for job applications

Admission Requirements

1. Bachelor's degree or three years of relevant professional experience
2. Brief statement of interest (250 words)
3. English proficiency: IELTS 6.0 or equivalent

Recognized & Accredited